I created a speculative advertising campaign developed to compete in the Obrar Awards.
The concept focused on social stereotypes and how artificial intelligence systems learn and reproduce them, using a series of visual and narrative examples to highlight this issue in a critical and reflective way.
The concept focused on social stereotypes and how artificial intelligence systems learn and reproduce them, using a series of visual and narrative examples to highlight this issue in a critical and reflective way.
The campaign explored the relationship between data, bias, and representation, presenting multiple scenarios that demonstrate how AI models can internalize and replicate existing social patterns.
My role:
Concept, Creative Direction, and Production
Concept, Creative Direction, and Production
